How can you make your product stand out from the rest? Proper packaging is key. In today’s overstuffed marketplace, understanding packaging tactics that best showcase your product is important. Choosing a qualified design professional can help you create the packaging that helps your product get noticed. A designer that understands packaging tactics such as adding value, quality, and convenience will be able to build your package campaign to best suit your needs.
Archive for the ‘News & Info’ Category
Shelf Impact: Making a lasting impression.
Wednesday, February 17th, 2010Surround Yourself with Experts
Monday, November 16th, 2009Surround yourself with experts is probably the most sound advice you will receive when starting a new venture.
Overcoming Obstacles
Tuesday, August 11th, 2009I decided to launch Kohl Designs after years in the corporate world. When working in a corporate environment, sometimes you have co-workers or even clients that can be overly challenging. Demanding deadlines and even tight financial budgets can make even the nicest person act less than professional at times. When dealing with difficult situations, co-workers, and clients, it’s helpful to remember these simple tips: (more…)
Three Easy Marketing Tips
Monday, July 27th, 2009The most challenging aspect of a successful business is marketing. This is especially true in today’s economy. Reaching new clients and maintaining current customer loyalty should be your main objective. But how? (more…)
Kohl Designs Announces a New Partnership with BrandCamp
Tuesday, July 14th, 2009Kohl Designs is excited to tell you about our new partnership with BrandCamp, a great program to help you grow your business. Leading BrandCamp is Rebecca Carpenter, a Brand Strategists that has worked with some of the world’s leading brands. With her expert advice and this simple, yet powerful program, you will develop the confidence to build a successful marketing plan. This program gives you the tools to sustain your business foundation, and shows you how to use your brand assets to grow your business. By learning the eight key components of marketing strategy, you can begin to create and implement your newly developed marketing plan with ease.
Hot Tech Toy: Amazon Kindle
Tuesday, June 16th, 2009My gadget recommendation: the Amazon Kindle. This 3G wireless reading device is slimmer than a magazine and lighter than most paperbacks. It lets you download books anytime anywhere in less than 60 seconds.With no fee or service plans, the Kindle is sure to be a hit with any book lover. This little device allows you to carry over a thousand books with you or download a variety of newspapers and magazines at any given moment. Check out the lastest Kindle; Kindle DX available Wednesday, June 17th.
Eve’s Fund for Native American Health Initiative
Monday, June 1st, 2009
At Kohl Designs, we recognize the importance of giving back to the community whenever possible. Through the use of our creative talent, we can reach out and help others grow. We were approach by a friend of Eve’s Fund for Native American Health Initiative to help create their logo.
Google Analytics
Monday, May 25th, 2009Google Analytics is a free easy to use tool that provides valuable feedback on a company’s website. What drives a customer to your site? What sites send traffic your way? What were your clients looking for? What simple changes can be made to your site to increase traffic? All these questions and more can be answer through this tool. By simply creating an account and adding the tracking code to your site, you can have this valuable information at your fingertips.
2009 Logo Contest Winner
Wednesday, April 15th, 2009The winner of Kohl Designs 2009 Logo Contest is Jennifer H. of JMH-R, a recruiting/FSO/HR firm for government contractors. Jennifer started her company over five years ago. She saw an opportunity to offer recruiting support to smaller companies that could not afford, or did not need to retain a full-time on-site recruiter, and decided to build on that need in the market. Although she was able to recognize this need, she neglected to have an established brand strategy for her company. Winning this contest, she is looking forward to developing her brand starting with a logo created for her company that represents the essence of her business. Read more about this contest winner.
What LinkedIn Can Do For You
Wednesday, April 1st, 2009We have heard it time and time again. It’s not what you know but who. LinkedIn takes this one step further making it who you will know soon to be of utmost importance. Using LinkedIn, you are connected to over 34 million professionals in over 200 countries around the world giving you opportunities to increase your networking abilities, find answers once connected to other professionals in your industry as well as research potential opportunities.
