Client Brand Worksheet
Client Brand Worksheet
Name:
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First
Last
Company Name:
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Email:
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Company Details
Describe your company and the concept, product or service you provide.
Do you already have a logo or branded materials such as business cards, stationary? If so, describe.
How soon do you need the your branding completed? Has this date been chosen for a reason? e.g. tradeshow, product launch, end of year budget.
What is your timeframe?
Your Competition
Please list your main competitors. What do you like and dislike about your competitors’ branding?
Your Customers/Users
What types of people do you want your business to target? (age, industry, male/female, income, web-savvy students, etc)
How is your business currently perceived?
Content & Design
What's your "vision" for this project? What adjectives best describe your concept?
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The importance of first impressions cannot be underestimated. How should people describe your branding? (Some examples include prestigious, friendly, corporate, trustworthy, fun, forward thinking, innovative, bright, bold, calming, elegant, clean, organic, minimal, modern, professional, and cutting edge.)
What colors and/or imagery convey the personality and tone of your business?
Do you already make use of a consistent colour scheme?
Are there any particular logos/branding that you like? Why? (specific elements, colors, typography (fonts), photos, etc.)
Do you need any professional photos or illustrations for the branding? Should photography or illustrations be factored in to our quote?
Additional Comments
We’ve tried to keep this worksheet as general as possible, but every project is unique. Here is your chance to add any extra information you think will be helpful.
I have read the terms of service and understand the terms outlined therein. Please note: Incomplete forms or fields filled in with nonsense will be discarded without a response. Serious inquiries only, please.
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I agree.
