Kohl Designs Launches New Brand for V.eye.P Eye Care
Dr. Robert Gertz is a young eye doctor about to open his first office. In addition to giving eye exams, he also sells eyewear, and wants his office and brand to represent his upscale business with a focus on young professionals and successful working families. The name of his business is V.eye.P Eye Care and he wanted a play on words of V.I.P vs. V.eye.P. After understanding his business, his target audience, and how we wants to represent himself, I created several designs. We made a few adjustments and came up with a logo that he is very happy with. In fact, he told me his sister talked him into hiring a professional designer, and he's so glad that she did.
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